Zydus Jagriti, a non-commercial initiative of Zydus AHL, is aimed at educating rural animal owners & farmers, thereby helping them to improve productivity. Jagriti is aimed to be a platform for “awakening” of the rural farmers depending on location specific needs by sharing knowledge and making them aware. This endeavor  involves the following key areas crucial to raising animal productivity commensurate with the genetic potential of animals reared.

Sharing the knowledge:
     Organizing training for livestock and poultry farmers with focus on major farming problems.

Enhancing farm productivity:
    Holding rural camps for treatment of parasitosis and infertility.

In addition, the following mass-contact activities also fall  under the purview of Zydus Jagriti --

    Farmers’  meetings to disseminate animal health inputs and obtain their feedback;
    Animal health camps in rural areas to provide veterinary aid and farming guidance to the         under-privileged farmers;
    To elicit the concept of ecology/environment protection, adopting new technological
        developments for raising farm productivity, creating awareness on social responsibility and
        ultimately rural upliftment.
 

Field teams plan and undertake the above activities in remote areas so that poorest of the farmers can benefit from them. A special cell has been set-up to chart out the system, coordinate with the institutions and work out detailed methodology of execution.